Deaf Dog
Hears More With ATC
Composer John Ovnik Chooses ATC's for Deaf Dog Studios
Chicago¹s Deaf Dog Music
owner and chief composer, John Ovnik, chose ATC SCM100ASL Pro Reference
Loudspeakers to complement his 64-input Focusrite console.
Deaf Dog Music,
a fixture on the Chicago recording scene since 1999, has upgraded
Studio A with a pair of British-made ATC (Acoustic Transducer Company)
SCM100ASL Pro reference loudspeakers. The three-way active mid-field
monitor speakers were selected for the facility's large, main control
room as a natural complement to the studio's 64-input Focusrite
analog mixing console - one of only eight ever manufactured.
As Ovnik recounts,
he auditioned a number of systems from respected speaker manufacturers
before deciding on the ATC monitors, which he experienced firsthand
at the Mastering Lab in California. "Doug Sax is a good friend
and does almost all my mastering. He took me up to Ojai and we spent
a day listening to his ATCs. I really liked them. They sounded true
and natural."
Although originally
a commercial music composer, Ovnik says that he has found himself
devoting more time to record projects. "I've been doing more
work that requires higher sound pressure, and I was thinking that
I wanted a three-way speaker, but I never found one that I was comfortable
with until I heard the ATCs."
Returning to
Chicago, he called U.S. distributor, Brad Lunde, at ATC's exclusive
U.S. distributor, Las Vegas Pro Audio. "Brad sent me a pair
of ATCs. It's subjective, of course," he admits, having tried
and rejected two competing brands, "but for me, these are the
most comfortable. I put them up, and they were what I thought a
monitor should be. I mixed a record on these and I loved them."
The ATC SCM100ASLs
have performed well since they were installed a few months ago,
reports Ovnik. "These speakers have been great, and I've done
a lot of mixes on them. I've just completed the sound track album
for a musical for the Lookingglass Theatre, with the Chicago Children's
Choir. The soundtrack is really interesting." "Sita Ram"
adapted from a sacred Hindu epic, is the second collaboration between
the theatre and the choir, opening March 16th. "It was the
first project that I started and finished with the ATCs. The album
came out so they can sell it at the show - and the show's already
sold out."
Comments multi-instrumentalist
Ovnik, "I've done a lot of commercial music in the past, but
lately I've been doing more label work." Ovnik's most noted
project to date has been "Simple Complex," by jazz composer
and pianist, Jon Weber. The album was critically acclaimed in the
U.S. and Europe, ending up at the top of the year's best lists in
2004.
"What I
love is recording live musicians in a big room with a real console,"
he concludes. "I do work in many styles of music, especially
while composing for TV. Everything from orchestral works, to the
most aggressive alternative rock. If I'm composing I use keyboards
to work out ideas. But what I really enjoy is capturing real, organic
music, while it's being performed."
For more info on ATC
Loudspeakers (UK),
please email Brad Lunde
at LVPA or Phone (702) 307-2700
Las
Vegas Pro Audio is the direct sales division of TransAudio
Group. The goal of LasVegasProAudio.com is to provide a personal
long-term relationship with top engineers delivering insightful
and accurate advice, unique equipment and long term support.TransAudio
Group, founded by industry veteran Brad Lunde, has quickly become
the premier US importer/distributor for high-end audio. visit the
web sites at: www.lasvegasproaudio.com
TransAudio Group's
product lines include A-Designs
(USA) AEA ribbon microphones (USA), ADT
Toolkit, AEA,
ATC
Loudspeakers (UK), Brauner
microphones(Germany), Drawmer
(UK), Geoffrey
Daking & Co. (USA), George
Massenburg Labs (GML) (USA), Heil
Sound (USA); Mercury Audio (USA) Mission Audio (UK) Phoenix
Audio (UK), PAULY
Superscreens(Germany), SABRA
SOM(Brazil), Soundelux
(USA), SoundField
Microphones (UK), Z-Systems (USA) and Weiss
Engineering (Switzerland) and Z Systems (USA).
Hollywood Cat Notes
The Hollywood
Cat who's been seen with Conway Studios' Cat, Nick (above), says:
.....write to us
with your feedback and news
The Raconteurs -- photo at Ardent
in Nashville by: David Goggin
The
Raconteurs, Jack White's new band featuring White, Brendan
Benson and The Greenhornes' Jack Lawrence and Patrick Keeler - will
release their debut album 'Broken Boy Soldiers' from Third Man/V2
Records on May 15. The band debuted live from Liverpool on March
20th. Benson admits they're feeling the pressure. He told Rolling
Stone: "The other day Patrick had a dream that the band was
like Big Star," says Benson. "I was like, 'Cool!' And
he says, 'No, the record failed and we played three shows and that
was the end of it.' Everyone is pretty excited, but we feel the
pressure - like, 'Oh, shit, this better be good.'" White, just
back from a tour of Japan with The White Stripes, himself added
that the band is his top priority for the remainder of 2006. "This
year, The Raconteurs is definitely what I'm interested in doing,"
he said. Don't forget they all have record contracts in their own
right, and will scurry back to their day jobs, if the new band does
not fly.
L-R are Hoobastank's Dan Estrin,
Doug Robb, Chris Hesse and mastering engineer Brian "Big Bass"
Gardner. Photo by David Goggin.
Every Man
For Himself: Triumphant post-grunge rockers Hoobastank recently
mastered their new album, "Every Man For Himself," at
Bernie Grundman Mastering. Gardner also mastered their hit self-titled
debut album. The
Producers & Engineers Wing of The Recording Academy, in association
with NAMM, presented the 13th Grammy SoundTable at the Winter NAMM
show. "Anatomy Of A Hit: Hoobastank's The Reason" convened
key players in the creation of this multi-platinum album for a discussion
on its creative journey from the inspiration for its songs, to their
inception as chords and lyrics, through the production process,
to the final mixes. Hoobastank's
new Island Def Jam album will be released on April 18.
Costello
Symphony Tour - Elvis
Costello is heading out on an orchestral tour where he will
perform with many of the finest symphonies in the United States
- Baltimore, Chicago, Atlanta, Austin, San Francisco, to name a
few. The first portion of Elvis Costellos performance will
feature his full-length orchestral work, Il Sogno. After intermission,
he will return to perform a collection of his pop and rock hits
Tsunami Welcome
-- Dana Childs is welcomed by Tsunami Producer Management.
Formerly of Nettwerk, Childs will work directly with Adam Katz.
Childs also worked at Worlds End and Gold Mountain. She can
be reached directly at 323-210-2525 x133.
Meantime vet producer manager Jim Phelan (recently at Sanctuary)
is teaming up with Jerimaya Grabher (RPM) and can be found at GPS
(Global Positioning Services). Jim will continue to look number
of clients to include: John Alagia, Jason Cupp, Bob Ezrin, Ethan
and Glyn Johns, Nathaniel Kunkel, Patrick Leonard, Ric Ocasek, Brian
Scheuble and Charlie Sexton. Jim may be contacted at Tel - 310.656.1340.
Shure Careers
We heard that Shure has posted a job openning for Program Director
in Niles, IL (Northern Suburb Chicago). Candidates can submit directly
to
Shure
Responsibilities:The Program Director, Personal Audio will collaborate
with the Product Manager, Portfolio Manager, and Technology Director
to create multi-year roadmap of new products and technologies as
well as maintenance activities related to existing products. He/she
is responsible for achieving the multi-year development plan as
it supports the Personal Audio Business Unit's needs while maximizing
ROI through reuse of platforms and technologies.
Pictured (L-R) are subjects from
the book: Mixer John X, drummer Jim Keltner, Devo's Jerry and Bob
Casale, Mr. Bonzai, Devo's Bob Mothersbaugh, "A Mighty Wind"
composer/music producer CJ Vanston, and Firesign Theatre's Phil
Proctor. Photo by Joshua Barash. Outside
the book soup l-r: Chad Smith of the Red Hot Chili Peppers, Stewart
Copeland of The Police, Mr. Bonzai, and Jim Keltner of The Traveling
Wilburys.
Lux
Appointment: In a move designed to secure long-term multi-platform
audio distribution solutions for film, broadcast, and tangible media,
Gary Lux, formerly of 5.1 Entertainment Group, has been appointed
Senior Vice President of Music Development and Audio Production
at Bennett Productions/HDLA.
According to
Darren Chuckry, executive vice president of Bennett Productions,
"Gary's talent and musicality is known worldwide and his commitment
to promoting surround sound is well documented by the over 400 DVD's
he was associated with producing while at 5.1. We value his thorough
knowledge of the technology and the future of music and audio."
Lux's most recent DVD and DualDisc music mixes include; Rob Thomas'
"Something To Be," the 2005 Surround Music Awards Best
Surround Concert Video, Ben Harper & The Blind Boys of Alabama
"Live At The Apollo," Janet Jackson's "From Janet
to Damita Jo," and Usher's "8701."
He has two Emmy Award nominations for his work with The Jacksons
and Frank Sinatra.
Bennett Productions,
based in West Los Angeles, California, is a leading high definition
production studio specializing in adventure sports, fashion, beauty
and music.
HD/LA post produces
all of Bennett Production's line up of shows, as well as numerous
concerts including Hootie and the Blowfish, Benise, Shelby Lynne,
Sting, The Cult, Farm Aid 2006, Earth Wind and Fire, Chicago and
others. Gary
can be reached at 310-442-6630
Faces Of Music: Award-winning photographer and author Mr.
Bonzai hosted a wildly successful book signing at Book Soup,
LA's premiere independent book store, for his new release: Faces
of Music: 25 Years of Lunching with Legends. As a queue of fans
stretched a block along the Sunset Strip, Mr. Bonzai was joined
by subjects from the book, including members of Devo, The Red Hot
Chili Peppers, The Police, The Traveling Wilburys, and The Firesign
Theatre.
Mr. Bonzai's
insightful and inspiring anthology features over 400 photographs
and 160 interviews with popular music artists, songwriters, producers,
and recording engineers, including Fiona Apple, Jon Brion, Jimmy
Buffet, Leonard Cohen, Stewart Copeland, Devo, Geoff Emerick, Peter
Gabriel, Herbie Hancock, Jim Keltner, k.d. lang, David Lynch, George
Martin, Robert Moog, Willie Nelson, Les Paul, Phil Proctor, Phil
Ramone, Carlos Santana, Chad Smith, Andy Summers, Don Was, Brian
Wilson, Stevie Wonder, and Frank Zappa.
Avatar Back
To Analog! According to New York's Avatar
studio manager Tino Passante, the studio has had as many as 6 Studer
A800 running simultaneously on different sessions on the same day,
as well as multiple ½" analog sessions all at one time!
"V2 band "Icarus Line" is mixing from 48-track 2"
to ½" analog using our Studer A800's and A820. Not to
mention using one of our 1/4" B67 machines for slap effect!
NY band, The Cringe, is tracking a new album strictly to 48-track
analog, and plan on mixing discretely to ½" analog as
well. They also incorporated an Echoplex for analog reverb! Ryan
Adams recently recording to 16-track 2" Analog using Avatar's
16-track headstack on a Studer A800. John Mayer recently also recorded
to 8-track 2" Analog using our Studer A800," says Passante.
Other activitiy
at Avatar include: Paula Cole recording with producer Bobby Columby.
They Might Be Giants recording with Dust Brothers producing. Sonny
Rollins recording with producer and trombonist Clifton Anderson. John
Patitucci recording with engineer Joe Barbaria. Producer arranger
David Matthews recently recording Manhattan Jazz Orchestra, with engineer
Rich Alderson and Roberta Flack recently was in overdubbing with producer
Jerry Barnes in studio G.
Got VOX?
Liana
Manis does. She has been singing background vocals on major
tours, network television, and on major records in Nashville for
over 20 years. She has toured with many artists including Marie
Osmond, George Strait, Lee Ann Womack, Patty Loveless and Clint
Black. She even has a doll
modeled after her!
Like many musicians
today, Liana is offering her services via internet..."After
you have finished your tracks and final vocals, we will send you
a link to upload your files. Then you will send the stereo mix without
lead vocals and a separate track with the lead vocal. We will then
record my background vocals and send you a rough mix for approval,"
says Liana. After you approve the background vocals, you pay the
invoice through a secure PayPal account. She will upload the newly
recorded tracks and send you a link to download and place back in
your session. "This process is standard but can be changed
to fit your needs. Since this is transfered over the Internet, I
can work with you in any country," she says.
It's How
You Listen That Counts A fun campaign that uses the humorous
character 'Earbud'
to inform teens about the dangers of noise-induced hearing loss,
an irreversible affliction that accounts for 30% of all hearing
loss in the population. One important component of the multimedia
campaign is a chance, for web survey respondents, to win a Sennheiser
PC 160 gaming headset when they answer listening-related questions
at www.earbud.org.
"REDDI" For A GRAMMY
Pearlman and 2006 GRAMMY winner
Bacharach for "Best Pop Instrumental Album
Buffalo Sound,
the studio of L.A.-based producer/engineer Ted Perlman stays busy
whether it's Grammy award-winning session for a legend like Burt
Bacharach, or an under-the-radar indie demo.
Perlman ensures
high performance at every level with a full suite of systems from
A-Design
Audio. "My A Designs Audio gear has become my magic boxes.
They sound amazing, but they're still direct, to the point, and
reliable," says Perlman, who utilizes the A Designs' REDDI
tube direct box, MP1 tube pre, Pacifica solid-state microphone preamp,
and ATTY passive level controls at Buffalo Sound. "My criteria
for equipment is that it has to be well-made and
uncomplicated: If it doesn't make SOME SORT OF SOUND in ten minutes,
get rid of it!" The tools I have from A Designs just work,
from the sound to the interface."
Perlman's distinctively
bright red REDDI box was an important part of helping to record
Bacharach's latest record "At This Time," which took home
the 2006 GRAMMY for "Best Pop Instrumental Album." "The
REDDI is way more than just a direct box," Perlman says. "Like
a DI box should, it keeps the electrical signal strong, clean and
pure over long cable runs, but it also takes an ordinary sound and
makes it special. For example, sometimes an acoustical guitar with
pickups just sounds like an electric guitar, but the REDDI retains
the acoustic character and makes it sound great. For bass, it wraps
the signal in this protective coating that makes it sound spectacular
when you're placing it in the mix. I also use it for mono keyboards,
harmonica and anything else I can think of. I basically won't record
without it."
The A Designs
mic pres have become an equally integral part of the Buffalo Sound
signal path. "The MP1 is my favorite vocal preamp," states
Perlman, whose lengthy discography includes the likes of Chicago,
Dr. Dre, Bob Dylan, Elton John and Carole King. "It's clear,
but with a kind of a tape sound that takes away any digital coldness
and saturates without over-coloring, as if I had a great Ampex two-inch
24-track tape machine running. I also use it often for guitars.
It's very musical sounding.
"The Pacifica
is a solid-state preamp that has a great tube sound. It's also got
the simplicity that I love: just turn the knob, find the sound,
go. It reminds me a lot of the operation of the LA-2A compressor
in that way, and I think the Pacifica is definitely the grandchild
of the LA-2A."
A lover of the
seemingly simple things in life, Perlman gets maximum mileage from
his A Designs Audio ATTY and ATTY 2-D passive audio line level controls.
"The ATTY is a very clear, invisible attenuator which allows
you to drop the level down without changing the sound of the device
that's going into it," he explains. "If most gear can
be compared to a car than runs well, the ATTY would be the bumper
that makes sure you don't get any dents or scratches. I have a Brauner
mic, for instance, that puts out a great deal of output. I could
use the 10dB roll-off on the mic, but that changes the sound slightly.
Instead, I leave the Brauner on full and after it leaves the phantom
power I take that into the ATTY, where I drop it down 5-10dB, and
from there it goes into my MP1."
Ted Perlman's
A Designs Audio equipment is ideal for Buffalo Sound. "I have
a small studio, but I've shown I can hold my own in many ways with
the top facilities we have in L.A.," he says. "Whether
it's Burt Bacharach or my up-and-coming clients, I never have to
think twice about calling on my A Designs gear. It works for me
every time."
For more info on A-Designs
(USA),
please email Brad Lunde
at LVPA or Phone (702) 307-2700
Las
Vegas Pro Audio is the direct sales division of TransAudio
Group. The goal of LasVegasProAudio.com is to provide a personal
long-term relationship with top engineers delivering insightful
and accurate advice, unique equipment and long term support.TransAudio
Group, founded by industry veteran Brad Lunde, has quickly become
the premier US importer/distributor for high-end audio. visit the
web sites at: www.lasvegasproaudio.com
TransAudio Group's
product lines include A-Designs
(USA) AEA ribbon microphones (USA), ADT
Toolkit, AEA,
ATC
Loudspeakers (UK), Brauner
microphones(Germany), Drawmer
(UK), Geoffrey
Daking & Co. (USA), George
Massenburg Labs (GML) (USA), Heil
Sound (USA); Mercury Audio (USA) Mission Audio (UK) Phoenix
Audio (UK), PAULY
Superscreens(Germany), SABRA
SOM(Brazil), Soundelux
(USA), SoundField
Microphones (UK), Z-Systems (USA) and Weiss
Engineering (Switzerland) and Z Systems (USA).
Walk Now 2006
Producer Matt Wallace Wants Your Pledge
Because of the high incidence of autism (1 in every 166 children)
it is one of the most prevalent health issues facing children and
their loved ones today. The chances are that someone you know is
affected by it. Producer Matt
Wallace (Maroon 5, John Hiatt) who walks at the LA event each
year says his goal is to raise $12,000 in donations this year (for
the past two years he has raised total of $16,000 for Walk Now).
He wants to remind everyone that this is a completely tax deductible
donation (Cure Autism Now is a registered 501 (c) 3 organization
and the tax ID number is 95-4542637)
WALK
NOW is Cure Autism Now's grassroots fundraising and awareness
initiative uniting thousands of parents, children and families in
a fun, friendly, empowering environment. The Walk, held in sixteen
cities this year, is a 5K (just over 3 miles) with lots of water,
food and fun along the route."The walk is Saturday, April
22nd, but I'd really like to get all of the pledges in a week
or so before. If anyone wants to pledge/donate to contact me via
email -[email protected]
I am looking to you for your pocket change, gambling windfalls,
inheritance, etc to be pledged for this very worthwhile cause,"
says Wallace.
Matt will mail you a self addressed and stamped envelope or, feel
free to place a check made out to "Cure Autism Now" in
the mail to: Matt Wallace c/o studioexpresso 13351-D Riverside Dr.
Suite 275 Sherman Oaks, CA 91423. Let's help Matt meet his goal.
Thank you.
Haut Tech On the Slopes
Music Player, phone and jacket?!
What are designers
dreaming up in Haut Couture these days? Haut Tech is the new craze!
The Airvantage jacket which promises to inflate depending on how
warm you want to be or the Cooling Jacket which came from the need
to keep astronauts the right temperature in space. The Puddlejumper
(green image above) makes the wearer part of the rain's rhythm.
The front circles are "electroluminescent lamps", wired
to sensors on the sleeve and back. How about if the tiny tubes in
your outfit can carry smells like freshly cut grass?! Well, two
enterprising companies already have introduced products for your
next Ski season. Take along your Audex jacket and leave the ipod
home! Snowboarding equipment manufacturer Burton
unveils a new line of outerwear that the company designed with Motorola.
The Audex jackets, helmets and beanies will be equipped with cell
phone and MP3 player technology so that snowboarders can toggle
between talking on the phone and listening to music.
Bruce Hawver,
vice president of Motorola's companion products division, says boarders
can use their own cell phones and MP3 players as long as they're
Bluetooth-enabled, or they can buy products with the devices wired
in. Hawver says the jackets feature a control module on one sleeve
that uses Bluetooth wireless technology to communicate with the
cell phone and the MP3 player and to switch between the two. For
example, when a snowboarder gets a call, the control panel automatically
pauses the music and displays the caller information. The wearer
can accept or reject the call with the touch of a button. A microphone
in the jacket zipper picks up the wearer's voice, and speakers in
the hood and helmet allow the wearer to hear the call or listen
to tunes.
Sound cool?
Burton and Motorola's Jacket features speakers in the hood and a
control panel on the sleeve. The consensus among a group of snowboarding
instructors at the Stratton Mountain ski resort in Vermont is that
these products are for the "joeys"the preteen and
teenage wanna-bes whose parents can afford to buy such extravagancies
for them. According to Burton spokeswoman Nancy Carlson, the jackets
will cost about $499.
Exec Shuffle at Interscope
New Appointments For Chair Ron Fair, and Urban
Prez Step Johnson
Universal Music Group's A&M president Ron Fair,
51, will assume the title of chairman at A&M and Geffen, reporting
to IGA chairman Jimmy Iovine. He is riding a hot streak, overseeing
recent hits by acts like the Black Eyed Peas, Keyshia Cole and the
Pussycat Dolls.
Fair was named
president of A&M in February 2001; he came to the company after
a long tenure as senior VP A&R at RCA Records. As an accomplished
producer, his recent work includes: Christina Aguilera for the Dreamworks
motion picture Sharks Tale, Queen Latifahs
jazz and blues album; Keyshia Cole (along with Kanye West); The
Pussycat Dolls and Vanessa Brown.
Fair who specializes in string arrangements, has scored for Vanessa
Carltons album Harmonium; John Mayers Daughters
for Columbia Records; and tracks for UK superstar Daniel Bedingfield,
and breaking artist Butterfly Boucher.
Fair has climbed Mt. Kilimanjaro, the tallest peak in Africa. He
runs uphill daily and enjoys gardening.
Geffen's current
co-president, Polly Anthony, is expected to take a post working
on Interscope's fledgling TV ventures and Jordan Schur, is stepping
down to run a new record company in partnership with Geffen's corporate
parent, the Universal Music Group. Sources say he may reignite Flip
Records (where he discovered the rap-rock act Limp Bizkit).
Additionally,
Step Johnson has been appointed president of urban music at Interscope
Geffen A&M (IGA). With Interscope since 1992, he most recently
co-headed the company's urban music staff with Ron Gilyard who exited
the company last year. Under Johnson's watch, IGA has garnered success
with such artists as Dr. Dre, Snoop Dogg, 2Pac and more recently
Mary J. Blige, 50 Cent and his G-Unit acts, Eminem, Keyshia Cole
and The Game.
The industry
veteran first broke into the music business in the 1970s as a regional
promotion executive for ABC Records in New Orleans. He joined A&M
Records in 1981 as senior VP of urban promotion. Johnson left that
Los Angeles post in the mid-'80s when he was named senior VP/GM
of urban music at Capitol Records. Johnson graduated from New Orleans'
Loyola University with a B.A. in marketing.
My Humps'
Historical Threshold
The Black Eyed Peas High Tones
Multi-platinum
2-time Grammy-winners The
Black Eyed Peas cross an historic threshold as their hit single
My Humps passes 2-million Master Tones sales in the
US this week according to Universal Music Mobile, a division of
Universal Music Group (UMG) - making it the top selling Master Tone
of all time, and the first to reach this 2- million landmark. (A
Master Tone is an excerpt of the actual master recording rather
than a synthesized ringtone used to personalize a mobile phone.)
My Humps is the longest-running hit from the RIAA triple-platinum
CD Monkey Business, which has sold more than six million plus copies
worldwide since its release back in June 2005, and is in its 39th
week on the Billboard 200 and Top R&B/Hip-Hop Albums charts.
Internet
Radio To Roku
New Gadget: Old Look
If you don't
have a laptop, now you can have a portable internet radio with built-in
speakers. The SoundBridge Radio Wi-Fi Music System (from the makers
Roku Labs)
combines the ease-of-use of a high-quality tabletop radio with digital
music streaming and Internet radio features. Compare
features here
However, music
bought on Apple's iTunes Music Store will not play on the SoundBridge
Radio because of Apple's refusal to license its digital rights management
software. Even though it deosn't require a computer for radio, SB
can pull music off your computers wirelessly and play it.
It can even play music stored on a Secure Digital memory card. Coming
to a store near
you for $400.
Coke's Call
Music
To Drinking Giant's Ear
Through the
years, CAA helped secure plum spots to showcase Cokes brands
in film and TV shows, most notably, Foxs hit American Idol,
and got assorted stars from the cast of Friends to Penelope Cruz
to hawk soda. Numerous other brands followed in Cokes footsteps,
building alliances with product placement and Los Angeles talent
shops, creating the surging market for branded entertainment.
In recent years,
however, the Coke/CAA relationship, like so many star-studded unions,
began to fade, with the high costs of CAAs retainerat
one time worth nearly $400,000 a monthrankling beverage execs
at headquarters in Atlanta. Coke, which has been re-evaluating several
vendor relationships in a bid to cut costs, is bringing more of
its entertainment capabilities in-house as it continues to rebuild
its once-vaunted marketing operations.
Coke has "taken
significant steps to right-size" its relationship with CAA,
according to an internal Coke memo obtained by Brandweek. The agencys
role will continue "in a limited capacity" with the Coca-Cola
North America entertainment department, per the note. It was written
by Beatriz Perez, vp-media, sports and entertainment marketing and
sent via her BlackBerry to 20 key execs on Dec. 31. That night marked
the bow of Cokes new "Welcome to the Coke side of life"
campaign.
Coke was said
to be paying the Beverly Hills, Calif.-based shop an estimated $5
million a year until two years ago, per sources, but that number
had recently dwindled to roughly $3 million annually.
Several sources
said that in some cases, the CAA relationship actually makes it
harder for Coke to secure deals with desired talent. For example,
discussions with Ryan Seacrest for off-channel Idol activities became
downright awkward since Seacrest is repped by rival William Morris
Agency.
Downey and Flatow
will handle upcoming projects, namely the new season of Idol, a
promotion with the Academy Awards telecast, the first-ever Powerade
Sports Awards and a gaming aspect of the new MyCokeRewards.com loyalty
program, crossing all Coke trademarks, due later this quarter.
Powerade agency
Wieden + Kennedy, Portland, Ore., has been pushing the idea for
a music, sports, fashion and lifestyle awards show for more than
a year. The branded entertainment play, which will see Powerade
fully integrated into the show, was presented to MTV in recent weeks
and won a positive reception, per another source.
Tab Energy, Cokes
attempt at reviving that diet franchise, starred during the Oscar
fest. Two TV spots, created by Kirshenbaum Bond & Partners, New
York, debuted during the telecast. The energy drink category
is exploding and no one is talking to women," said a source.
Tab execs were said to be in talks to use Gwen Stefanis music
in ads, but no deal is likely.
Relatedly, the
long-awaited jingle written by the rock band the White Stripes [Brandweek,
April 4] has been shelved indefinitely. That effort was part of
a pool of iconic" advertising from Berlin Cameron/Red
Cell, N.Y. and other shops, which was rejected by Cokes global
marketing team. Coke hasnt ruled out using the jingle in its
current campaign.
W+K was named
lead agency on the $200 million Coke account in October 2005. Rounding
out the reconstructed entertainment division, Joel Katz, an Atlanta-based
firm, will still handle music, and Premiere Entertainment will continue
handling product placement.
There
isnt a studio, label, producer, artist, or agent in the world
who wouldnt take Cokes call," said another industry
source. So, CAA was in Hollywood trying to represent Coke
without a full understanding of what their brands were really trying
to accomplish.
Now mix music
with world beats while sipping the cola ...only a click
away here!
Happy Norooz,
Easter and Spring!
According to an ancient Persian legend, Haji Firooz is the traditional
herald of the Norooz, the new year -2565 (1385). Disguised in makeup
and brightly colored outfits made of satin, the jolly character,
Haji, sings, dances and parades through the streets with tambourines,
kettledrums, and trumpets to spread good cheer and the news of the
coming new year, Norooz.
Let your spirits
rise!
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