PRESS & MEDIA INFORMATION
For immediate release
studioexpresso goes
on-line to provide the recording community a one-stop address to shop for
available studio time, engineer/producer and related services.
***PRESS INFORMATION***
Editorial Contact: Susan Klien: [email protected]
Ph: 818-990-3031 Fax: 818-990-3361
September
1, 2000 (Los Angeles, CA)— studioexpresso
is the first on-line exchange to connect the
professional recording sudios and clients. It facilitates the booking of
studio-time and related services in a one-stop, convenient and easy to use web
site. The service is initially available for studios in California and is free
for all of its registered members worldwide.
“The difference is service,” says Claris Sayadian-Dodge. “We offer the recording community an easy
tool to search and find available studio time and to refer to engineer/producer
current production credits -- anytime of the day, any day of the week,” says
the founder.
Finding an available room that meets your requirement is made
easy. If you’re an engineer or producer
and are looking for an SSL 9000J or Neve VR console to recall a mix or need a
tracking room with x number of Iso booths, search by console or session type to
find available rooms.
To navigate with maximum efficiency, go to the site’s About/Demo
to tour the site in four easy steps.
“Additionally, studioexpresso features the “Engineer/producer”
pages, offering a helpful reference tool for artists, record companies, or
project co-coordinators,” says Claris. Other services include “Spotlight”,
“News” and “Links” pages, where the featured service provider may display
special offers, news and announcements.
Studioexpreso saves members time and money by quickly locating
available studio-time posted by growing number of California studios. Members
are encouraged to bookmark the site and check it daily for special offers. To
sell idle time or fill up rooms quickly, studios may choose to offer discount
rates both for long-term and short-term bookings. “Since book rates are posted, you can immediately see the
saving,” says Claris.
The custom designed system meets the needs of recording
professionals. Claris is intimately
familiar with both the production and the studio requirements. She managed seven Ocean Way rooms for over a
decade.
According to Claris, “a well-known studio’s occupancy rate can be
as high as 85 to 90% whereas a lesser-known studio may run as low as 50%.”.
This can easily translate to hundreds of thousands in lost revenue. studioexpresso helps studios maximize
incremental income frequently lost to late cancellations and schedule changes
without contributing to overhead. Most studios would like to increase their
occupancy rate and pick up a new client here and there.
Typically, high-profile studios get booked far in advance. “The
perception is that you’re not available for last minute projects. Cancellations
happen to studios of all sizes,” says Claris. Artist is not ready to perform,
label is asking for new material, studio is double booked because the previous
client used more time. “Sure, studios
have late cancellation policies to protect themselves. For the most part you want to fill up those
holes,” says Paula of Capitol Studios.
The service is promoted exclusively within the music/film/post
industries and has a familiar client list. “It’s all word of mouth. I’m very
interested in user input and improving the system in order to offer our
industry excellent service,” says Claris.
And it’s confidential.
Studios and members are pre-screened for quality facilities and bookings.
The password gives members 24-hour access to log in and search for studios and
related services.
The timing is right. The Internet is now a familiar and convenient
way to book flights, shop for music, groceries and find homes. “Why not
studios?” says Claris. It’s quick and
it saves many phone calls and follows up headaches. “The net is a great tool to find information on just about
anything your heart desires. We even
spotlight the best places in town for that great espresso,” says Sayadian-Dodge.
Founded in January of 2000, studioexpresso (www.studioexpresso.com) is the first on-line
exchange that leverages the power of Internet to provide the recording
community real-time information on available studio time and related services
in a one stop, convenient and private environment. The system is custom designed to satisfy the music industry’s
recording needs such as, engineer/producer, studio spotlight, news, related
links and more… The service is initially available for studios in California
and is free for all of its registered members worldwide.