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PRESS & MEDIA INFORMATION
For
immediate release
Studioexpresso Producers Listen to Musicians and Songwriters at Business Chops
2003
Presented by Guitar Center's GC Pro in association with Succeeding In Music
and studioexpresso, the seminars were held at Sportsmens' Lodge on 9.15 and
The knitting Factory on 11.2. The events drew close to 300 musicians, songwriters
and audio professionals who discussed current issues relating to the artist
and offered positive suggestions on how to seize opportunities present in
today's changing music Industry.
Artist Development
Room (ADR) was
hosted by studioepxresso. It featured producers Marvin
Etzioni (Counting Crowes, Toad The Wet Sprocket, Grey De Lisle), Matt
Forger (Michael Jackson, Paul McCartney)and Jeff
Gross (Baywatch, MTV, Raj) who listened to songs and offered evaluation.
The complimentary Listen for attendees of Business Chops was provided by studioexpresso
producers who stressed the value of a good song and production for an
artists' long-term career outlook. “Remembering that music is a form of emotional
communication is important” Matt says, “Too many people view recording as
a technical experience. It is important to understand technology and be able
to control it, but it’s the music at center stage. It’s the song people remember,
not the recording system,” adds Forger. "Music suffers when artists aren't
being regionally promoted. Think about it – the Beach Boys, Doors and X in
Los Angeles, the Velvet Underground and Ramones in New York, Clash and Sex
Pistols in London – all of those bands were heavily promoted in their hometown
regions way before they broke nationally and internationally,” says Etzioni.
The Producer Discussion
Group moderated by John Wooler
on
Artist Development Revolution
explored the
shift in artist development from major labels to indie artists and labels,
managers and producers. Panelist included: Bobby Borg, consultant,
musician, teacher and author (Warrant, Beggars and Thieves and his own band,
Left For Dead, Billboard book, "The Musician's Handbook"); André
Fischer, Grammy winning producer/arranger/writer/musician (Janet Jackson,
Natalie Cole, Rufus - originally featuring Chaka Khan) who has also held exec
A&R positions (MCA, Fox); Scott
Mathews, producer/musician (Beach Boys, Elvis Costello, Johnny Cash) Michael
C. Ross, producer/mixer/engineer (Christina Aguilera, Vanessa Carlton,
Mya, Dixie Chicks); John
Wooler - Five-time Grammy winning producer (John Lee Hooker,
Eliades Ochoa --Buena Vista Social Club-- Saidah) and A&R Exec (former
Sr. V.P. at Virgin Records America and President of Point Blank Records, currently
consulting with EMI Music Group).
L-R: Wooler with Michael C Ross. Borg, Mathews,
Wooler, Ross and Fischer.
Business and Marketing success coaches, John
Stiernberg (principle business consultant of Stiernberg Consulting and
author of Succeeding in Music) and
Diane Rapaport
(producer and co-publisher of The Musician's Business and Legal Guide) offered
empowering musician workshops on taking care of business.
L-R:
JS opened the seminar with some happy notes! Geoge Abott and a songwriter
with the chops at the studioexrpesso table!
"A great opportunity
to learn, network, and give one's music career a boost," says co-presenter
and founder David M Schwartz. The full-day event offered: continental breakfast,
light lunch, giveaways (Special prizes provided by leading music and audio
industry sponsors like: GC Pro, DPA, Audio-Technica, Mix, EM, Re-MIX, Music
Connection & studioexpresso) plus valuable handouts and resource materials
of workshop were given to all attendees.
Business
Chops September 2003 Event at the Sportsmen's Lodge, Studio City
L
-R: JOHN STIERNBERG,
Stiernberg, RON McCARRELL, President and Chief Marketing Officer of DH1
Studios, Inc.; DAVID SCHWARTZ, COO of Mpowered Ideas Media; and former Editor-in-Chief
of Mix Magazine; AL
SCHMITT, DH1's Music Director and 11-time Grammy-winning engineer/producer;
CLARIS SAYADIAN-DODGE, founder and principal of studioexpresso; TOM MENRATH,
Director of Business Development, GC Pro/Guitar Center.
